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　　The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple:The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,00 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally – which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

　　超市布局设计的目的是促使顾客尽可能长时间在店内逗留。这一原因很简单，你在店内逗留时间越长，你看到的商品就越多，你看到的商品越多，你就会买的越多。根据食品营销协会的统计，普通超市出售大约44000种不同商品，而且很多超市出售的商品成千上万。可供选择的机会之多足以让购物者处于信息过载状态，据大脑扫描实验的研究，快速做出如此之多的决策使我们难以招架。在超市中逗留大约40分钟后，大多数购物者不再努力地去做出理性的选择，而是开始进行情绪性的购物，就在这时候我们在购物车中堆积了大量商品，而其中50%都是我们原本未打算购买的。

(编辑：马菲) 

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